For solopreneurs and small business owners, growth isn’t just an objective or goal, it’s a necessity. But as a business scales, so do the demands on time, energy, and expertise. Entrepreneurs often find themselves in a familiar dilemma: they want to grow, but not at the cost of burnout, chaos, or losing the unique value that made their business successful in the first place. According to Elizabeth Eiss, CEO and Founder of ResultsResourcing, there’s a smarter way forward, one that doesn’t force a choice between using a human or AI assistant.
“The real leverage comes from blending human expertise with digital tools,” says Eiss. “That’s how small business owners scale smarter, not harder.”
The Hidden Cost of Doing It All
The early days of entrepreneurship often require founders to wear every hat. From client delivery to marketing, from admin tasks to bookkeeping, the to-do list never ends. But what enables a business to start is rarely what sustains its growth.
At some point, doing it all becomes a bottleneck.
“You didn’t start your business to become a master of every function,” Eiss explains. “You started it to bring your unique value to the market. When you try to do everything, that value gets diluted and growth slows down.”
What many entrepreneurs need isn’t just more hours in the day – it’s the right kind of support at the right time.
Technology Isn’t a Silver Bullet
The proliferation of business automation tools has made it easier than ever to streamline processes and manage day-to-day operations. But too often, small business owners are sold the idea that technology alone can fuel growth. The truth is, digital tools are most effective when paired with strategic human insight.
“Technology is a powerful tool, but it can’t think creatively, build relationships, or solve problems in context,” says Eiss. “That’s why we believe the future of small business success is Human + Digital.”
This philosophy is at the heart of ResultsResourcing’s model, a curated platform that combines the efficiency of digital platform with the real hands and hearts of humans to help business owners outsource smarter.
Smart Outsourcing Without Full-Time Overhead
For many solopreneurs, hiring full-time staff can feel out of reach and may not even be necessary for some roles, or for some period of time in the scaling process. The expense, management, and long-term commitment are often barriers, especially for lean businesses. But fractional or freelance support can be a game-changer.
“Hiring doesn’t have to mean full-time salaries and benefits,” Eiss notes. “With the right outsourcing strategy, small business owners can get expert-level support on a flexible, cost-effective basis.”
Whether it’s 10 hours a week for operations, project-based freelance support, or a part-time virtual assistant, ResultsResourcing helps businesses build right-sized support structures that adapt to their needs.
Not Just Another Gig Platform
While many platforms offer access to freelancers, the experience can be overwhelming. Sifting through countless profiles, reviews, and proposals requires time – and time is both finite and very valuable.
ResultsResourcing takes a different approach. Rather than relying just on algorithms or self-search, the platform offers a curated matching experience. The team works directly with clients to define their needs and personally vets candidates based on role, goals, and company culture.
“We’re not a gig platform, we’re a talent curation service,” Eiss explains. “We bridge the gap between tech and touch.”
The result? Business owners save time, reduce hiring risk, and are connected with freelance professionals and virtual assistant teams who are aligned and ready to deliver.
Beyond Time Savings: The Confidence to Grow
The ROI of smart outsourcing isn’t just operational or financial, it’s emotional. Founders often report renewed energy, clearer focus, and the confidence to pursue new opportunities once they’re no longer bogged down by work outside their zone of genius.
“When small business owners stop trying to do everything themselves, they gain more than just time, they gain perspective,” says Eiss. “They begin thinking like CEOs again, not just doers.”
That mindset shift often opens the door to breakthrough growth. With the right support in place, business owners can invest more time in strategic planning, client relationships, and revenue-generating activities.
What Smart Scaling Looks Like: Human + Digital in Action
For solopreneurs and small business owners, scaling sustainably often requires a combination of the right people and the right tools. A Human + Digital approach brings together the best of both worlds leveraging digital platforms for efficiency, automation, and reach, while relying on human element for the strategic thinking, personalized service, creative problem-solving that ensures those tools are applied effectively. When used together, people and platforms can create a powerful engine for growth, giving business owners the capacity and clarity to stay focused on what they do best.
This approach enables small businesses to:
- Identify and delegate tasks that can be systemized or supported by virtual talent
- Maintain agility by using flexible freelance or fractional professionals instead of full-time hires
- Adjust resources as the business grows or shifts direction
By combining human support with digital infrastructure, entrepreneurs can build lean, resilient businesses that are both efficient and capable of scaling up without losing the core qualities that make them successful.
How ResultsResourcing Delivers a Smarter Way to Scale
For solopreneurs and small businesses ready to grow but unsure how to find the right support, ResultsResourcing offers a high-touch service with platform-enabled efficiency to make it simple to build a flexible, scalable virtual support team.
Here’s how ResultsResourcing solves common outsourcing challenges:
- Clarity Before Candidates: Many entrepreneurs know they’re stretched too thin but don’t know exactly what to delegate or who to hire. ResultsResourcing begins with a strategic conversation to clarify business needs, define key tasks, and identify the right roles—so clients start with confidence and direction.
- Talent Curation, Not Crowdsourcing: Instead of are matched with curated virtual assistant team aligned with their goals, skill needs, and working style. ResultsResourcing handles the sourcing, vetting, and interviewing, saving clients hours of time and reducing hiring risk.
- Platform-Powered Simplicity: The ResultsResourcing platform streamlines the entire process. It’s a guided, step-by-step experience designed to remove friction and help busy business owners act quickly and confidently.
The result is more than just outsourced help; it’s a support system built to grow and flex with the business.
A Smarter Way to Scale
Scaling a business shouldn’t feel like a gamble or a grind. With the right mix of digital efficiency and human insight, solopreneurs and small business owners can grow with clarity, control, and confidence.
ResultsResourcing was built for exactly this purpose – to help founders outsource strategically and build powerful freelance teams that align with their unique goals.
“The goal isn’t to hustle harder, it’s to scale intentionally,” Eiss emphasizes. “And that starts with building a support system that’s made for you.”
Are you ready to explore how to unlock your next stage of growth with the right mix of technology and human virtual assistance? Schedule a free Jumpstart Session today.
